Ideology - preliminary task

Ideology is the different aspects of the magazine that are set to promote a specific message, they are the ideas behind a media text. when creating my newsletter i will have to consider the ideology behind the pictures that i include, tthe text within the newsletter, the fonts used etc. I will have to take these into consideration so that they successfully target my intended audience.

One of my first ideologies that i intend to promote is how modern deyes high is, i will do this with the use of photographs. these photographs may include things such as the new Deyes building and the facilities within, such as the brand new computer suites. the images may also include students using these facilities. i ma yalso use pictures of the new ipads or apple macs that are used in the scholl by students. Text wise i may talk about the use of email to distribute newsletters or school events, this shows modernisation in the school and how it is effecting parebts outside of school.

Secondly is to promote how successful the school is, i will do this with the use of images. These images may include pictures of Exam results which show the successes achieved by the students. i may slao show pictures of successes in other areas of the school such as sport competitions. This may also link into another ideology, this being to show how active and athletic deyes high is, this may be through images that show a pupil taking part in a sports activity.

Another ideology that i have considered is to promote the quality of teaching in the school. this gets across the image that the school has experienced and passionate terachers who can interact and engage with the pupils. To get across this idea i may use images of teachers presenting a powerpoint to a class of alert and interested students. I may also use pictures thatr show pupils and teachers talking happily either in classrooms or around the school. this will promote the idea of a happy pupil teacher relationship, this shows that the teacher is good and that they are respected by pupils.

Another ideology is to promote the policy of healthy eating, this can be done with the use of pictures. My ideas for these pictures are to get images of the healthy eating logo in the cantine and the food served at lunch.

The main audience for my newsletter is the parents of the pupils, to successfully target this audience i will focus on the more positive side of events. and look at the successes from the school.