When I image my target audience I imagine them to be in the age range of 18-20 and a student. I expect them to be interested in smaller mostly unheard of bands who play in small gigs in small venues or basements. I also see them as a musician mainly being an acoustic guitar. They are also the type of person who enjoys going to festivals and following smaller bands around. I see them as 'indie' as they dont go anywhere without their iPod and have it full with unheard of songs from unheard of bands or up and coming bands just starting out.
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